« Blahs to Go » is an innovative educational project developed as part of the « Digital Sales, Marketing & Product Awareness » course at the IAE School of Management of the University of Caen, Normandy, France.
This project is part of the broader concept of the « Blah Economy « , a creative and entrepreneurial ecosystem.
The « Blahs to Go » project aims to create and promote a « phygital » product, combining physical and digital elements.
International Master students are divided into teams and must work together to design, develop and promote their product over a predetermined period of time.
âBlahs to Goâ has a strong online presence, with accounts on various social media platforms such as Instagram, TikTok, LinkedIn, Facebook, X, Pinterest and so on …
This strong digital presence underscores the importance of digital promotion in the project.
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While building and promoting « Blahs to Go », students acquired the following skills :
– concrete experience of the entrepreneurial value chain, from design to marketing.
– skills in digital storytelling, project management and social data analysis.
– immersion in the phygital economy, at the crossroads of the tangible (derivative products) and the virtual (online community, gift like « Blahs to Go », games like « Blahvo ! »).
âBlahs to Goâ offers students a hands-on experience in entrepreneurship, combining creativity, technology and digital marketing skills in an innovative educational context.
The process takes place in three phases :
1. Product creation : teams design their phygital product using creative tools and brainstorming techniques.
2. Product promotion : teams compete to promote their product, using AI-based tools for editing, social media and collaboration.
3. Final presentation : teams refine their promotional strategy and present their findings to the class and a jury.
Throughout the project, students use a variety of tools, including AI for product design and content generation, collaboration platforms for teamwork and planning as well as social media and promotional tools for digital marketing strategies.
The project emphasizes learning by doing, collaboration, the use of technology and friendly competition between teams.
To develop the product, students use the following tools :
âą LLM : ChatGPT and Poe, in particular Blahster and WonderBlot – bots and GPTs specifically created by WonderBlah for The Blah Economy.
âą Text-to-Image : MidJourney
âą Editing : Canva
âą Collaboration : Trello
âBlahs to Goâ fits into the Blah Economy ecosystem, which includes other initiatives such as WonderBlah, Blahster and WonderBlot, The Blah Blah Shop, Blahvo ! and The LiBlahry.
These projects form an interconnected network of creative businesses and concepts.
WonderBlah : The core platform where users can create, share and monetize their creative punchlines, known as « Blahs. »
Blahster & WonderBlot : A GPT and an AI chatbot developed by WonderBlah that generate a wide range of content, including jokes, quotes, puns, catchphrases and more, allowing users to bring their creativity to life.
The Blah Blah Shop : A marketplace where users can transform their Blahs into physical products, such as apparel, homewares and/or accessories.
Blahvo ! : A user-generated card game that features Blahs. It is currently being enhanced with AI capabilities, making it the first card game created by artificial intelligence.
The LiBlahry : Known as the « Central Showroom of Blahs » this platform will enable individuals, brands and organizations to explore and collaborate with Blahs’ creators worldwide.
WonderBlah Facebook Page : The official Facebook page of WonderBlah, serving as a hub for updates, interactions and community engagement.
The LiBlahry 